JS Group's Director of Corporate Affairs, Ms Nadia Munawar Siddiqui, recently presented at the Executive Tea Series organized by the Marketing Association of Pakistan (MAP), on the topic of successful brand transition in the JS Group.

She delivered her keynote address entitled "Understanding Brand Transition Needs and Challenges" and discussed the process of transformation from Jahangir Siddiqui Group to the JS Group.

She said that a brand is the backbone of any company, and companies should strive hard to deliver a consistent brand-image and experience to its customers.

Syed Farrukh Mazhar, President - MAP and Managing Director - SGS, along with other council members of MAP, Talib Saeed Kareem and Syed Imran Ali, were also present on this occasion.